Cassandra is Managing Director of FreshLeaf Analytics. She has extensive experience in Health having advised pharmaceutical, life sciences, healthcare and consumer goods organisations on innovation, strategy and growth. Cass is highly skilled at bringing FreshLeaf’s diverse capability sets together to help medicinal cannabis clients identify opportunities for growth, shape data-led strategies, and develop new products, services and experiences.

Prior to joining FreshLeaf Analytics, Cass built a career advising businesses on how to grow through innovation and human-centred design. She has worked with boutique consulting firms around the globe and, most recently, was a Partner at Accenture.

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